Optimization Group Improves Time-tracking Efficiency with Replicon’s Web Timesheet

San Francisco, CA, August 3, 2010 – Michigan-based Optimization Group, Inc., has significantly enhanced its project-tracking methods, using market-leading timesheet software from Replicon.

The marketing analytics firm has integrated Replicon's Web TimeSheet into several of its business processes, enabling the company to closely monitor employee time, gain better visibility into projects costs, and generate more accurate project bids for its clients.

Using the web-based software since 2007, Optimization Group has gained the ability to allocate its resources more efficiently, using the system's comprehensive reporting tools to make better business decisions.

“With Web TimeSheet, we're clearly making better decisions in terms of allocating resources, job costing and setting job pricing as we take on new projects,” said Jeff Ewald, founder and CEO of Optimization Group. “Our staff has become better at looking at the historical record and basing their pricing decisions and recommendations on real, accurate track records. We can establish exactly what the budgets are and what our margins are, moving forward."

Prior to using Web TimeSheet, Optimization Group had no centralized system for tracking time and expenses, despite being a mostly decentralized organization with many staff members working across the United States. Excel spreadsheets were used to track time and expenses, which were collected individually from each person. This collection process alone proved to be very time-intensive for its accounting team. Each piece of data needed to be hand-collected or sent by email. And as the company grew, it became increasingly difficult to manage this information without a consistent, streamlined process.

Optimization Group reviewed several time-tracking options before settling on Web TimeSheet for overall value and its intuitive, easy to use interface. The staff transition to the system required only one short training session.

Today, all staff at Optimization Group use Web TimeSheet. Employees can enter their time from anywhere. Managers can compare project time and costs side by side, as well as scan and attach receipts and run quick expense reports. Automatic email reminders also alert staff to submit their timesheets, greatly reducing the time spent on collecting this data.

“Optimization Group has gained a solid reputation for helping clients maximize their ROI with smarter, more effective marketing decisions,” said Raj Narayanaswamy, Co-CEO of Replicon. “With Web TimeSheet, the company can optimize its own project budgets, leading to more competitive bids for its customers and a greater profit potential on each project.”

Optimization Group can now see exactly how many hours are being spent on each project. Individual components of a project can be analyzed and stacked up against others for comparison. In turn, the company is able to see which projects are costing money, how much variability there is between particular kinds of projects and exactly where the costs are coming from.

As the company grows, Web TimeSheet's user-friendly interface also ensures that new staff members can quickly pick up the system with little training required.

“You know the designers of Web TimeSheet paid attention to the core functionality right up front,” said Jim Kenyon, director of IT services and operations at Optimization Group. “Technology should be something you don't even realize that you're using. Replicon has that one figured out.”

About Optimization Group
Optimization Group is a marketing analytics firm that helps businesses measure the results of their marketing and maximize their ROI. Headquartered in Ann Arbor, Michigan, the company works with Fortune 1000 companies, such as Hewlett Packard, United States Post Office and Goodyear Tire & Rubber Company, often in concert with their advertising and promotion agencies. Combining its proprietary analytics systems with comprehensive market research services, the company helps its clients optimize both their marketing message and investment. For more information on Optimization Group, call 1-734-748-5460 or visit http://www.optimizationgroup.com

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