With the summer season in full swing across the US, many travel brands are beefing up their vacation campaigns. Non-travel brands, though, may be thinking of cutting back on online campaigns until more of the workforce are back at their desks. New data from Replicon, about workplace productivity, may lessen those cutbacks.

According to new data from Replicon about one-third (31%) of US workers are more likely to use vacation time through August than any other time of year. Summer also holds the second-highest ‘sick day’ of the year – the Tuesday following Memorial Day – which means advertisers aren’t necessarily connecting with consumers at work. But, they are connecting, because whether at work or home, consumers are still going online to book travel, check email or visit social networks. They aren’t cutting off online communication just because of the summer.

Replicon’s data shows:

  • 52% of US workers take vacation time during the summer months
  • Managers take off more time during the summer season than their underlings
  • Monday is more likely to find workers calling in sick than Fridays
  • Both Memorial Day and Labor Day weekends are likely to become 4-day weekends, rather than 3-day

 

And one more reason to keep online campaigns steady or even increase: more and more workers are going freelance, which means they connect from home or mobile locations more than business locations.

Data from a new Elance survey finds that freelance work is catching the eye of more and more consumers. While most freelancers are under age 50 (26% are Millenials and 42% Gen X), a growing segment of the older workforce is going freelance. Many cite control over schedules as one of the factors for moving out of an office, but one-third say they decided to freelance so that they could focus on projects of their choosing. The Freelance Union estimates that about 30% of the US workforce is now freelance.

 

Source: BizReport

Get started today.
Set up a free trial based on your business needs. Start Free Trial

Make Time and Attendance Part Of Your Digital Transformation

TLNT | October 10, 2019 By Raj Narayanaswamy, Co-founder and co-CEO at Replicon Many businesses embarking on a payroll and HR transformation journey can easily get caught up in the…Read More

Global Compliance Desk – Australia

Recent Federal Court Decision: Accrual of Personal/Carer’s Leave Most employers in Australia follow the practice of calculating personal/carer's leave entitlements in hours. On 21 August 2019, the Federal Court of…Read More

Project management, all grown up

accountingToday | September 17, 2019 By Scott Bales Vice president, Enterprise Solution Engineering and Delivery, Replicon One might assume they already know everything a project manager in a professional services…Read More

5 ways to improve service delivery in your organization

In a highly competitive market, service-based businesses need to capitalize on any opportunity to set themselves apart from their (often very similar) competitors. While implementation, system details, and service management…Read More

Demystifying the millennial workforce: 5 tips from Trunk Club’s Andrew Anderson Devine

Time magazine labels the millennial generation the “most threatening and exciting generation,” infamous for “narcissism [and] its effect: entitlement.” In the workplace, the perception of the millennial workforce is no…Read More

Common pitfalls in professional services organizations & how to avoid them (1/3)

The professional services organization (PSO) landscape is changing -- employees are harder to recruit and retain, a globalized marketplace increases competition for clients, clients want more for less, and management…Read More
  • Cloud
  • In The News
  • Corporate
  • Professional Services Management
  • Project and Program Management
  • Shared Services Management
  • Time and Attendance Management
  • Workforce Management
  • Customer Feature
  • Feature Update
  • Time Intelligence
  • Industry News
  • Webinar Recap
  • Global Compliance Updates
  • Chat with us
    How can we help you?