Fisher Vista, LLC is a leading marketing software and services firm in the human resources industry. The company’s brands include HRmarketer.com, SocialEars HR and the Fisher Vista services group. Since 2000, Fisher Vista has helped nearly 1,000 customers do a better job of marketing to HR departments by helping them generate increased publicity, website traffic and sales leads.
- Traditional means of tracking staff time and managing client projects was no longer efficient, nor sustainable
- Nearly two days per week were spent trying to track staff time on client projects, reworking calculations to ensure accuracy, and managing billability
- No visibility into project profitability which was critical for the business
- Improved time management
- Reduced revenue leakage
- Productive, billable workforce
"Using Polaris TimeBill & WebExpense gave me an 85% increase in productivity with valuable time back... time that could be spent on billable projects."
With the economy back on an upswing, Fisher Vista was experiencing significant demand for its software and services by marketing and public relations professionals seeking to target HR decision makers. Fisher Vista was also seeing early success with its new cloud software, SocialEars HR, that helps companies improve their content marketing and grow their online visibility.
As Fisher Vista’s customer base rapidly grew, Adriana Saldana, vice president of Fisher Vista services group, realized the firm’s traditional means of tracking staff time and managing client projects was no longer efficient, nor sustainable. Saldana was spending nearly two days per week trying to meticulously track staff time on client projects, reworking calculations to ensure accuracy, communicating billability to employees as well as juggling staff workload on numerous projects.
Furthermore, Saldana had no visibility into project profitability, a critical need for a business dependent on tracking and monetizing staff time. Saldana could see the negative impact on the firm’s overall productivity and worked with Katrina Busselle, vice president of Client Services, to research a time tracking and billing software solution that would turn wasted hours into billable, productive time.
“As Fisher Vista's customer base rapidly grew, Adriana Saldana, vice president of Fisher Vista services group, realized the firm’s traditional means of tracking staff time and managing client projects was no longer efficient, nor sustainable.”
Fisher Vista needed a scalable solution that can efficiently track project time, is easy-to-use and deploy, and provides a convenient, comprehensive system to manage varying hourly staff billing rates, expenses and especially profitability by project and per employee. Saldana and Busselle evaluated dozens of products and ultimately chose Polaris for its “hassle-free” approach to time tracking and cloud-based technology. With Polaris’ cloud-based TimeBill and Web-Expense products, Saldana could now easily track staff time and staff cost at every stage, allowing her to not only obtain full visibility into how many hours were being spent on each project, but give her a reliable tool to make staffing adjustments on a real-time basis and improve overall project profitability.
“Using Polaris TimeBill and WebExpense gave me an 85% increase in productivity with valuable time back… time that could be spent on billable projects,” said Saldana. “It also gave me immediate peace of mind, knowing that my billing data was accurate, our staff was being truly productive and that I could now focus on our business.”
Customer service was another invaluable asset for Fisher Vista. With Polaris’ robust – yet flexible – cloud technology, the company’s dedicated Customer Success representative got Fisher Vista up and running in a matter of weeks vs. months. The Customer Success specialist who was assigned to Fisher Vista kept in close touch with Saldana, with frequent check-ins post implementation to ensure everything was running smoothly. Saldana was surprised to find that due to Polaris’ user-friendly and Web 2.0 intuitive interface, staff was able to easily enter time and expenses, once again saving valuable time for the entire organization.
“With Polaris, our team was up and running with the new time tracking and expense system in a few days – an extremely important factor when you need your team hours focused on billable hours,” added Busselle. “Our team found the software interface intuitive and easy-to-use and we were surprised to find how quickly staff adapted and started using the new tracking solution from day one.”
“With Polaris, our team was up and running with the new time tracking and expense system in a few days – an extremely important factor when you need your team hours focused on billable hours.”