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How do I indicate hard-coded values in text string formulas?
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You can include both variable string fields and constant hard-coded text strings in formulas. To indicate that text you enter in the formula should be treated as a hard-coded string, enclose the text in double-quotation marks. (" ")
Example:
If you would like to display the strings True or False, when comparing the Department Name for a user
If (DepartmentName="Company","True","False")
Here Company, True, False are all hard coded text strings and hence they need to be entered with double-quotation marks.